The festive season has always been a time for reunion, where friends and family come together to connect and bond with the ones who matter. While many Singaporeans look forward to the Christmas and New Year celebrations, some choose to spend the festive period away from home, taking advantage of the longer holiday break, with 32 per cent of Singaporeans going overseas for a holiday during Christmas in 2015. This festive season, Tiger Beer, Singapore’s favourite beer, hopes to make reunions count by reminding Singaporeans of the true meaning of ‘reunion’ and inspiring them to connect with their loved ones, both at home and abroad. With a series of films that bring to life the stories of Singaporeans living abroad and how much they miss home, Tiger Beer wants to jolt Singaporeans into realising the significance of festive reunions, and encourage them to make this reunion a meaningful one. The films also aim to get Singaporeans here thinking: Are we taking our reunions for granted?
Media: TV
Alternative Title: Reunion
Category: Drinks, alcoholic
Client: Tiger Beer
Agency: BBDO Singapore
Production: The Prosecution Film Company
Country: Singapore
Executive Creative Director: Primus Nair
Copywriter: Chen Shang Hao
Art Director: Tan Zi Wei
Producer: Ann May Chua
Copywriter: Chen Shang Hao
Art Director: Tan Zi Wei
Account Director: Fiona Huang
Planner: Mindy Yap
Media Agency: Starcom Group Singapore
PR Agency: Ogilvy Public Relations Singapore