Client: TikTok
Advertising Agency: Social Lab
Production: Hogarth / Agile Films
Director: Zac Ella
Creative Director: Lewis Raven
Creative Director: adam king
Producer: Jude Vermeulen
Gramercy Park Studios
Colour Grading: Ben Rogers
MGFX: Julia Olsson & Javier Santaella
VFX: Mark Beardall, Loredana Gangemi, Steve Miller, Lawrence Gumm, Owen Maiden
Sound Design: Toby Griffin
Post Producer: Alex Plantin
Social Labs
Account Director: Tom Sneedon
Project Manager: Jessica Cave
Hogarth Worldwide
Head Of Moving Image : James Brook-Partridge
Executive Producer: Sally Miller
Assistant Producer: Ancika Mester
Agile Films
Production Co-Ordinator: Rhian Boughtwood
1st AD: Clara Paris
Wardrobe: Taff Williamson
Art Department
Sets Appeal: Sophie Jacobs, Hela Dondertman, Bridget Murton
Hair and Make-up: Jojo Copeman
Editor: Laurence Halstead
DIT: Martin Fickling
BTS: Kit Dale
Runner: Alasdair Copland
Country: United Kingdom
Published: May 2020
Synopsis:
Gramercy Park Studios (London) has partnered with Social.Lab, production agency Hogarth and Agile films director Zac Ella, to create a new brand campaign for Tik Tok, the video-sharing social network that aims to make you feel 'a little brighter inside'. End-to-end post-production company GPS provided colour grading, VFX, MGFX and sound design services on the spot that enforces the app's position as a platform for personal expression and sharing ways of staying happy and healthy at home. The ad features TikTok users such as Gordon Ramsey, Tinie Tempah and Tom Daley with others taking on challenges including the Blinding Lights dance challenge. It is set to a remix of The Chordette’s Mr Sandman - the original having found a new lease of life on the platform. Utilising TikTok’s distinctive branding and interface, the spots use a bold and bright colour palette to reinforce the brand message, whilst aping transitions that the app has become synonymous with.