Category: Commercial Public Services
Advertiser: TIM
Product/Service: INT.LE MOBILE TELEPHONY
Agency: ETNOCOM ETNOMKTG
Production Company: INDIANA PRODUCTION COMPANY, Milan, ITALY
Creative Director: Chiara Solustri Cristina Clausi Schettini
Copywriter: Serena Ciriello
Art Director: Cristina Clausi Schettini
Account Supervisor: Aida Damjani
Director: Bernardo Barilli And Alberto Guglielmi
Editor: Pierpaolo Verga
Post Production: Fake Factory
Cameraman: Marco Mangiarotti
Cinematographer: Bernardo Barilli And Alberto Guglielmi
Director Of Photography: Adriano Mancori
EditingCompany: Fake Factory
Cinematographer: Bernardo Barilli And Alberto Guglielmi
Director Of Photography: Adriano Mancori
Editing Company: Fake Factory
English Description
The "Orchestra di Piazza Vittorio" is a band born in Rome in 2002 and made up of folk, classical, pop, jazz and street artists coming from different parts of the world. All of them are immigrants, arrived in Italy with the hope of changing their life destiny. Their music is the result of the mix of many native cultures: a “syntetic” proposition which represents the natural musical consequence of the melting pot. The OPV has been chosen to testify the Brand attitude vs the immigrants target and to enhance its respect and understanding of a new possible culture and its effort to address the needs of this new generation of clients. Each artist has been required to pick up a significant popular song of his native country. The Orchestra has rearranged 7songs (total 7 commercials) in its peculiar way, translating the tradition into its multicultural approach. As per the real life, each artist/immigrant experiences the “most beautiful music” through the ears of his new life, but at the same time, thanks to the phone, the “most beautiful music” remains the voice oh his beloved ones. Etnocom etnomktg is the only Italian agency fully dedicated to the multiethnic marketing.