Client: Timberland
Agency: SMALL, New York
Published: April 2020
Country: United States of America
Synopsis:
At the heart of the Timberland brand is the belief that a greener future is a better future. For the 50th anniversary of Earth Day, Timberland has a new message to share about humanity’s relationship with nature: "Caring is no longer enough." The new anthem video, produced by creative agency SMALL (New York) and INDIANA Productions (Milan) was released on Timberland’s websites and social media channels worldwide. It is narrated by a child and reflects on the current pandemic reality that finds us unable to connect physically with nature. With
messages of hope offered on behalf of people everywhere, Timberland takes a moment to appreciate nature as she repairs herself, with a promise to “treat you better than we ever did before” when people are allowed back outside. To work towards its vision of a greener future, Timberland has pledged to plant 50 million trees by 2025, and is planning 50 eco-service events worldwide this year once it is safe to serve together outdoors. The events aim to help connect people with nature and create a healthier planet, while underscoring Timberland’s commitment to invest in communities worldwide. In addition, Timberland is encouraging its employees to serve remotely, and each week shares easy Earth Day actions that can be completed at home.