Category: Fashion
Media: Film
Brand: Timberland
Agency: Pereira & O’Dell
Geo: United States
Advertising Agency: Pereira & O’Dell, New York, USA
Production Company: Gentleman Scholar
Music Company: Squeak E Clean
Published: October 2017
Description:
Last month, Foot Locker and Timberland® teamed up with hip-hop legend Nas to launch the 2017 Timberland Legends Collection limited-release series of exclusive boots. The campaign’s colorful animated ads – which document pivotal moments in the iconic rapper’s personal journey – have promised exclusive new drops to come. Today, campaign collaborators at creative agency Pereira & O'Dell New York and production company Gentleman Scholar are proud to announce their latest spot titled “Dictionary.”
Also known as “The Legend Continues with Nas, Vol. VIII,” the latest tale presents animated Nas recounting his drive to change the whole vocabulary of hip-hop. Flashing back to his teenage years scouring the dictionary cover-to-cover, the moving tapestry of words, colors and beats set in and around NYC’s subway renders the artist’s spoken recollections as vibrant visual poetry.
With each new episode dedicated to a new Legends Collection release, “Dictionary” signals the arrival of Timberland’s Volume VIII 6” Premium Strap Boot in stores. With Squeak E. Clean Productions onboard for original music, the series will unveil two more videos in the weeks to come, and two more sets of limited-release Timberland boots.