Time To Change: REACTIONS

Credits & Description:

Type of Entry: Product & Service

Category: Public Health & Safety

Title: REACTIONS

Advertiser/Client: TIME TO CHANGE

Product/Service: MENTAL HEALTH DISCRIMINATION AWARENESS

Entrant Company: DARE London, UNITED KINGDOM

Advertising Agency: DARE London, UNITED KINGDOM

Chief Creative Officer: Danny Brooke-Taylor

Executive Creative Director: Danny Brooke-Taylor

Creative Director: Danny Brooke-Taylor

Art Director: Helen Board

Copywriter: Matt Lever

Agency Producer: Sophie Jones

Advertiser's Supervisor: David Mannall

Planner: Ben Armistead

Account Manager: Natalie Tobin

Account Supervisor: David Mannall

Production Company: BLINK PRODUCTIONS London, UNITED KINGDOM

Director: Tom Tagholm

Producer: Georgina Filmore

Editor: Tim Hary

Sound Design/Arrangement: Parv Thind @ Wave Studios

Cameraman: Luke Scott

Lighting: Luke Scott

Post Production: The Mill



Brief Explanation:

This ad confronts the unspoken prejudices we all have about mental health. An office worker wonders whether he should ask a colleague who's been off with a mental illness "how are you feeling?". We see our guy’s imagination working overtime, going through various fantastical and totally unrealistic scenarios of how the mental illness-sufferer might react; from turning to a pile of sand to shaming him infront of the whole office through the medium of song, before resolving to the truth: that the guy reacts perfectly normally. The ad ends with the title "Don't be afraid to talk about mental health”.