Santa Monica/Dallas-based Sugar Film Production director Chris Smith empowers couched fantasy football enthusiasts across the nation with expert aid via former NFL coach Bill Cowher and NY Giants Wide Receiver Victor Cruz in the new :30 âGiant Screenâ for Time Warner Cable, out of PureGrowth, New York. The spot features Cowher and Cruz casually crashing a typical fall NFL afternoon with a disgruntled fan who is unable to access his fantasy team due to a sluggish Internet connection. The campaign also includes the :60 âFrozenâ that peers in on a weighty heart-to-heart between Cower/Cruz and a disheartened fan, with the mentoring team urging the forlorn man to amp his connectivity by switching to Time Warner Cable.
Brand: Time Warner Cable
Media: TV
Media: Media
Agency: PureGrowth
Geo: United States
Time Warner Cable: Giant Screen
Advertising Agency: PureGrowth, New York, USA
CEO/Creative Director: Chris Clarke
President: Dani Simpson
Executive Producer: Candice Vernon
Account Manager: Peta Arthurson
Art Director: Matt Fetter
TWC Network Partner: Food Network
SVP, Marketing, Creative Services, PR: Susie Fogelson
Director, Marketing Partnerships: Jamie Lesser
Manager, Marketing Partnerships: Megan Wilson
VP, Content Distribution Marketing, SNI: Michael Portugal
Manager, Production: Melanie Byrd
Director, Production: Bill Calamita
Studio Supervisor: Jon Pierith
Manager, Production: Ellen Tomlinson
VP, Creative Services: Peter Risafi
Director, Creative Services: Terry McCormick
Production Company: Sugar Film Production
Director: Chris Smith
Executive Producer: Tony Miglini
Line Producer: Michelle Isbell
Editorial: Eye Candy Edit, New York
Editor: Cindy Nielson
Editor: Ali Mao
Editorial Producer: Anne Vega
Color Grading: MPC
Post Executive Producer: Adina Birnbaum
VFX/Finishing: Suspect, New York
VFX Executive Producer: Robert Appelblatt
VFX Producer: Juan Handal
Audio Post: Sonic Union, New York
Audio Engineer: Rob McIver
Studio Director: Justine Cortale