Media: Web Film
Advertised brand: Titan Edge
Advert title: The Art of Ceramic
Translation of headline to English:
Advertising Agency: Ogilvy Bangalore
Country: India
Creative Director: Mahesh Gharat, Azazul Haque
Art Director: Mahesh Gharat
Director : Vijay Sawant
Producer: Dharam Valia
Production House: Hungry Films
Published/Released: March 2017
Description:
The Titan Edge watch was first launched in 2002 and has come a long way since. Today, it is the world's slimmest watch. This time when Titan decided to launch its first slimmest ceramic watch, the idea to play the famous signature Titan tune on Jaltarang felt natural. Jaltarang is an Indian melodic percussion instrument. It consists of a set of ceramic bowls tuned with water. The bowls are played by striking the edge with beaters, one in each hand.