Client: TMB
Advertising Agency: The Leo Burnett Group Thailand, Bangkok, Thailand
Production Company: Who Shoots
Chief Creative Officer: Sompat Trisadikun
Creative Director: Thanachpath Ratanaborvornsethi
Art Director: Botthawan Theeratrakul
Art Director: Sompat Trisadikun
Copywriter: Sorrasak Thummakosol
Account Management Director: Yosathorn Numbenjapol
Account Director: Pitchaya Chanwanitkulchai
Account Manager: Tisirind Rochanapruk
Account Executive: Nirawit Attamongkolnam
Agency Producer: Sompetch Nuntasinlapachai
Strategic Planner: Jenkanit Rujiramora
Strategic Planner: Nuttapol Yamkaweetrakul
Film Director: Aum Thapakron
Country: Thailand
Published: October 2020
Synopsis:
Leo Burnett Group Thailand and TMB will make you overcome the insurance complexity with a FREE Personal Accident insurance without any application required.
Most people hesitate to apply for Personal Accident insurance because they perceive that the process is quite complicated, and the fixed fee is burden so they feel discouraged to apply for.
Leo Burnett Group Thailand and TMB have created the campaign to change the perception of Personal Accident insurance. This is the first time that anyone can access FREE Personal Accident insurance by balancing only 5,000 THB in accounts. The storytelling is presented by Feng Shui, the Chinese belief, to foretell the accidents with easy solutions.