| ADCR Awards 2016 | ||
|---|---|---|
| FILM & RADIO | TV Commercials | Silver |
| Golden Drum 2016 | ||
| Film | Online films | Silver Drum |
| Red Apple International Advertising Festival 2016 | ||
| Digital advertising (interactive tools) | Internet video | Bronze |
Brand: to420
Media: Online
Category: Professional Services
Agency: Hungry Boys
Creative director: Vlad Sitnikov
Geo: Russia
to420: #HatePiano
Hatepiano
After viewing hundreds of advertising works from all over the world it appeares that the favorite musical instrument of all advertisers is a piano. As soon as we heard the sad piano - we knew it would be a sad PSA.
Moreover, all these sad melodies are similar to each other, because advertisers use the same musical drains. We decided to make fun of the situation and to make an advertisement for our friends at to420, a creative studio writing wonderful music on request.
Advertising Agency: Hungry Boys, Moscow, Russia
Creative Director: Vlad Sitnikov
Copywriter: Alexandr Shtefanets