Tobacco Free Florida: The Reasons - GEREMY

Credits & Description:

Brand TOBACCO FREE FLORIDA
Entrant ALMA DDB MIAMI
ALMA DDB Miami, USA Entrant Company
ALMA DDB Miami, USA Idea Creation
ALMA DDB Miami, USA Production
TOOL Los Angeles, USA Production
2150 Miami, USA Production
Luis Miguel Messianu Alma DDB Creative
Alvar Suñol Alma DDB Creative
Michelle Headley Alma DDB Operations
Jorge Murillo Alma DDB Copy
Monserrat Valera Alma DDB Art
Mimi Cossio Alma DDB Production
Elizabeth McCarthy Alma DDB Accounts
Claudia Rodriguez Alma DDB Accounts
Tamara Sotelo Alma DDB Planning
Floyd Russ Tool of North America Production
Mark Hall Tool of North America Production
Lorenzo Bombicci 2150 Editorial Editing
Jeff Sternberger 2150 Editorial Editing
Mike Coe 2150 Editorial Editing
Victor Magro Future Perfect Music Composition
Entry Summary
In Florida, the most rural areas of the state have significantly higher smoking rates. While many live paycheck to paycheck, work long shifts, have multiple jobs, and struggle to pay basic necessity bills, they often spend thousands of dollars a year on cigarettes. Smoking has become their release. It is a necessity, a reward, a breath of fresh air. They are also surrounded by other smokers, which makes them smoke even more. Even though they spend money they don’t really have on cigarettes and would like a better, healthier life, they still can’t find the strength to quit.
Brief Explanation
Meet Geremy Jackson. The 30-year-old cook, father, husband, and motocross biker tells us why he needs to quit smoking.
The Casting Process
To find our smokers, we cast a large net across the state of Florida looking for smokers who weren't afraid to tell their story and wouldn't get shy in front of a camera. The production company focused on the counties with the highest level of smoking by those with lower incomes, then scoured local parks,