Asia Pacific Advertising Festival (AdFest) 2015 | ||
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FILM LOTUS | BEST OF COMMERCIAL PUBLIC SERVICES AND PRIVATE SERVICES | Bronze |
SUB CATEGORY : BEST OF COMMERCIAL PUBLIC SERVICES AND PRIVATE SERVICES
COMPANY ENTERING : DENTSU INC., TOKYO
ENTRY TITLE : MOTHERS...
BRAND : TOKYO GAS
ADVERTISER : TOKYO GAS CO., LTD.
ADVERTISING AGENCY : DENTSU INC., TOKYO
EXECUTIVE CREATIVE DIRECTOR : YOSHIMITSU SAWAMOTO
COPYWRITER : SOHEI OKANO/MIWAKO HOSOKAWA/TAIGA IWATA
ACCOUNT EXECUTIVE : HIDEKAZU YOSHIDA/YOHEI WAKANO/CHIKAKO SANO
AGENCY PRODUCER : KOJI WADA/HIROAKI TANAKA
PRODUCTION COMPANY : DENTSU CREATIVE X INC., TOKYO
DIRECTOR : MASAHIRO TAKATA
CINEMATOGRAPHER/D.O.P : NORIMICHI KASAMATSU
GAFFER : KENICHI MIZUNO
EDITOR : RIEKO AKUTSU (OFFLINE)/SHIGEKI CHAYA (ONLINE)
PRODUCTION PRODUCER : TOMONORI IIDA/NAOYA OGATA
PRODUCTION MANAGER : YUKA GOGUN/TAKUMI MURASHIMA/KEI IHARA
SOUND PRODUCTION COMPANY : MELODY PUNCH INC., TOKYO
MUSIC COMPOSER : EIKO SAKURAI
SOUND DESIGNER : YOSHITO MORITA
SPECIAL EFFECTS COMPANY : DIGITAL GARDEN INC., TOKYO
SYNOPSIS : THE STORY FOLLOWS A SON DURING HIS LAST YEAR OF COLLEGE AS HE BEGINS TO NOTICE ALL THE THINGS THAT MAKES A MOTHER - HOW HER VOICE CHANGES WHEN SHE ANSWERS THE PHONE. HOW SHE CAN'T QUITE TEXT. HOW EASILY SHE CRIES. HOW STRANGELY INTUITIVE SHE CAN BE. HOW SHE GETS OVER-EXCITED WHEN SHE RECEIVES PRESENTS. DEPICTED THROUGH THE MANY RELATABLE AND FUNNY EPISODES THAT SYMBOLIZE WHAT MOTHERS ARE TO US, WE SEE HIS DEEP APPRECIATION AND AFFECTION TOWARDS HER WHO WILL ALWAYS CARE FOR HER FAMILY AND BE “THE BEST COOK IN THE WORLD”. AND TOKYO GAS IS ALWAYS THERE TO HELP BOND FAMILIES THROUGH EVERY MOTHERS’ COOKING.