Media: TV
Category: Clothing & footwear
Client: Tommy John
Agency: Preacher
Production: Harvest Films
Country: United States of America
Director: Elizabeth Banks
Chief Creative Officer: Rob Baird
Copywriter: Joe Hartley
Art Director: Jimmie Blount
Producer: Rachel Kichler
Executive Producer: Stacey Higgins
Executive Producer: Bonnie Goldfarb
DoP: Tim Suhrstedt
CEO: Krystle Loyland
Strategy Director: Marika Wiggan
Business Affairs: Miiko Martin
Chief Strategy Officer: Seth Gaffney
Client Management: Kristen Meade
Designers: Anna McCaleb & Nate James
Strategy Director: Marika Wiggan
Line Producer: Leslie Owen
Casting Director: Arlene Schuster-Goss, asg casting
Makeup Artist: Erin Lee Smith
Hair Stylist: Stylist: Jessica Loria Prop Stylist: Gregory Ainsley
First Assistant Camera: Henry Han
Photography: Alexandra Valenti
Edit Company: Cut+Run
Editor: Joel Miller
Edit Assistant: Nick Kondylas
Producer: Cecilia Melton
Executive Producer: Bebe Baldwin
Online Editor: Blaire Woodall
Finish: Finland Finish
Online Artist: Nick Smith
Colour Company : Ntropic
Music Company: Marmoset Musi
Sound Mix: Dusty Albertz, TBD Post
Photographer: Milk Studios
Print Producer: Shawn Miller
Print Production Company: Summerjax
Colourist: Marshall Plante
Published: April 2018
Synopsis:
Comfort-focused lifestyle brand, Tommy John launches their "Little Adjustments" Campaign to promote their debut women's underwear collection. The 10-year old-brand, most well known for reimagining the fabric, fit and function of men's underwear, worked with long-time creative partner, Preacher, to strategise and spread the word about this exciting new chapter. Through extensive research, development, and wear-trials, Erin Fujimoto, Co-founder and Head of Merchandising at Tommy John, identified the unique issues plaguing women and their underwear, like underwear that bunches, rolls, or shows a visible panty line. In so doing, Tommy John determined their brand platform "No Adjustment Needed" was equally resonant with both men and women, but in very different ways.