Brand: Tomy
Media: Online
Category: Games & Toys
Agency: Ogilvy
Geo: Japan
TOMY / Cocoro Scanner: Lies
Toy manufacturer TOMY launched a device that can sense stress levels, just like a lie detector. The device goes by the name of Cocoro Scanner and reads the pulse from people’s forehead with its sensor. The sensor includes a lamp that blinks Red if people are very nervous therefore possibly lying, Yellow if they are unsure and Green if they’re calm or potentially saying the truth.
Advertising Agency: Ogilvy & Mather, Japan
Chief Creative Officer: Ajab Samrai
Creative Director: Ricardo Adolfo
Creatives: Andy Fenning, Akihito Abe, Federico Garcia, Kohei Matsui, Nobuhisa Ishizuka, Yusuke Tokumaru, Takashi Tsukamoto, Takenori Hashimoto, Toshikazu Suzuki, Yusuke Tokumaru, Masahide Yoshimi, Masaaki Sai, Katsuya Takahashi
Agency Producer: Atsuko Keino
Account Executives: Ai Shimomura, Maiko Wakabayashi
Production: Aoi
Director: Yukihiro Shoda, Kentaro Osawa
Producers: Ai Yamamoto, Hisaya Kato, Teppei Yoshihara
Production Managers: Hayato Kawashima, Kosuke Sakai
DOP: Shingo Ikeura
Editor: Kentaro Osawa
Sound: Arai Tamotsu
CGI: Yoshiyuki Shimada