| Cannes Lions 2010 | ||
|---|---|---|
| Film Lions | - | Bronze |
| Spikes Asia 2010 | ||
| Tv/Cinema | - | Bronze |
| Tv/Cinema | - | Shortlist |
| London International Awards 2010 | ||
| - | Shortlist | |
| Television/Cinema/Online Film | Beverages - Alcoholic | Silver |
3 of 3 Campaign
Type of Entry: Product & Service
Category: Alcoholic Drinks
Title: SMS
Advertiser/Client: LION NATHAN AUSTRALIA
Product/Service: TOOHEYS NEW BEER
Entrant Company: SAATCHI & SAATCHI AUSTRALIA Sydney, AUSTRALIA
Advertising Agency: SAATCHI & SAATCHI AUSTRALIA Sydney, AUSTRALIA
Executive Creative Director: Steve Back
Creative Director: Dave Bowman
Copywriter: John Mckelvey/James Ross-Edwards, Southpaw
Agency Producer: Jules Jackson
Advertiser's Supervisor: Chris Yong
Planner: Neal Fairfield
Account Manager: James Tracy-Inglis/Brendan Swansborough
Account Supervisor: Alex Carr
Production Company: CHERUB PICTURES Sydney, AUSTRALIA
Director: Justin Kurzel
Producer: Michelle Bennett
Editor: Gabriel Muir
Sound Design/Arrangement: Simon Lister, Nylon Studios
Animation: Oktober
Art Director: Peter Galmes, Southpaw
Post Production: Definition Films
Other Credits: Voice Over: Sean Lynch
Brief Explanation:
Beer is constantly used as a currency in Australia. So we made Tooheys New the Official Currency of the Beer Economy. This campaign shows that whatever a mate asks you to do (like apologizing for sending inappropriate texts), there’s always a fair price in beer. We gave the country its first ever, comprehensive price guide to the Beer Economy.