Category: Alcoholic Drinks
Advertiser: LION
Product/Service: TOOHEYS EXTRA DRY
Agency: BMF
Production Company: EXIT FILMS, Melbourne, AUSTRALIA
Chief Creative Officer: Warren Brown
Executive Creative Director: Dylan Taylor/Shane Bradnick
Copywriter: Philip Sicklinger
Art Director: Corinne Goode
Agency Producer: Sue Hind
Account Supervisor: Chris Kay
Producer: Karen Sproul
Director: Garth Davis
Editor: Jack Hutchings
Sound Design/Arrangement: Tone Aston/Karl Richter (Music Licence Negotiator)
Post Production: Alt Vfx
Animation: Alt Vfx
Music: The Prodigy/'Breathe'
Account Manager: Tony Dunseath
Planner: Simon Mccrudden
Production Designer: Guy Treadgold
Special Effects Computer Graphics: Colin Renshaw
Cinematographer: Ellen Kuras
Director Of Photography: Ellen Kuras
EditingCompany: The Butchery
Account Manager: Tony Dunseath
Planner: Simon Mccrudden
Production Designer: Guy Treadgold
Special Effects/Computer Graphics: Colin Renshaw
Cinematographer: Ellen Kuras
Director Of Photography: Ellen Kuras
Editing Company: The Butchery
English Description
Head into the city on a busy Friday or Saturday night and you’ll see that our behavior isn’t too different to that of migratory animals. We never sit at one pub, house party or club. We constantly move like a herd with the group, visiting different watering-holes on our travels as the great migration of the night takes place all over the country.
We showed this nocturnal migration using the Tooheys Extra Dry brand's icon of a stag. But executing the idea was much more than just bringing this icon to life. It was important that people could see themselves in the deer. From heading out for the night, strutting down the street, hitting a busy club or grabbing a kebab at the end of a great evening, these are the ‘human’ moments that resonate with people and connect them to the ad.