Advertiser: LION
Agency: BMF
Category: Alcoholic Drinks
Art Director: Alex Booker
Planner: David Hartmann
Copywriter: Dean Hunt
Director: Aaron Stoller
Agency Producer: Jenny Lee-Archer
Sound Design/Arrangement: Nylon
Editing Company: The Editors
Executive Creative Director: Shane Bradnick
Chief Creative Officer: Warren Brown
Account Supervisor: Tony Dunseath
Editor: Bernard Garry
Account Manager: Daniel Richardson
Advertiser's Supervisor: Emma Mcjury
Creative Director: Justin Ruben
Copywriter: Philip Sicklinger
Producer: Pip Smart
Post Production: The Editors
Brief Explanation
This commercial follows the story of how a man becomes mates with his brother-in-law (A mate is a very close friend in Australia). He goes over to help renovate the parent's house with his brother-in-law. They do some work together but end up trapped in a cupboard watching the parents have sex. After going through such a terrible situation together, they bond and become mates and have a beer together at the mate to cement their new mate-ship.