Category: Health
Media: TV
Brand: Toronto Public Health
Agency: The&Partnership
Advertising Agency: The&Partnership, Toronto, Canada
Executive Creative Director: Ron Smrczek
Art Director: Yvette Reitner
Copywriter: Jake Bogoch
Mac Artist: Jimmy Shairulla
Group Account Director: Jenni Cowdy
Producer: Kathy Shaw
Geo: Canada
Published: October 2016
Description: Toronto’s condom usage has actually decreased in the Tinder age. To get people interested in condoms, we held a design contest to create the official condom of Toronto.
The campaign idea was based on one question: What happens when you actually win a condom design contest? What’s it like to be recognized for this very strange achievement? How would you deal with being “condom famous?”