Toshiba Film PAPER by Grey Dusseldorf

The Film titled PAPER was done by Grey Dusseldorf advertising agency for subbrand: Toshiba 3D TV (brand: Toshiba) in Germany. It was released in Jan 2011.

Toshiba: PAPER

Media
Released
January 2011
Posted
January 2011
Market
Industry
Art Director
Art Director
Account Supervisor
Production Agency
Production Agency
Production Agency

Credits & Description:

Category: Home Electronics & Audio-Visual

Advertiser: TOSHIBA EUROPE

Product/Service: 3D TV WL768 SERIES

Agency: GREY/G2 GROUP

Production Company: BAKERY FILMS, Hamburg, Hamburg, GERMANY, GERMANY, GERMANY

Production Company: STOPTRICK, Hamburg, Hamburg, GERMANY, GERMANY, GERMANY

Production Company: SLAUGHTERHOUSE GMBH VISUAL MANUFACTURING, Hamburg, Hamburg, GERMANY, GERMANY, GERMANY

Date of First Appearance: Jan 31 2011

Chief Creative Officer: Andreas Henke/Sacha Reeb

Creative Director: Moritz Grub/Regner Lotz

Copywriter: Moritz Grub/Regner Lotz

Art Director: Moritz Grub/Regner Lotz

Agency Producer: Christian Käutner

Account Supervisor: Christian Hupertz

Producer: Christian Gemeiner

Director: Hauke Hilberg/Kathrin Albers

Editor: Tobias Suhm/Georg Krefeld

Sound Design/Arrangement: Studio Funk

Post Production: Slaughterhouse Gmbh Visual Manufacturing

Cameraman: Ben Goldschmidt

Music: Fritz Rating/Paper

Account Manager: Marco Köditz

Director Of Photography: Jim Lacy

Editing Company: Slaughterhouse Gmbh Visual Manufacturing

Other Credits: Award Management: Felicitas Katzemich



English Description

The new TOSHIBA 3D TVs turn 2D content into 3D entertainment. Or simply put: They turn 2D into 3D. The 60 second film conveys this simple message in a very unconventional, spectacular way. The idea started on a blank sheet of paper. And so does the film. A flat piece of white paper turns into a wonderful origami landscape that is full of amazing detail. A fascinating journey from 2D to 3D. The animated film was shot stereoscopically frame by frame. It uses no cgi and is the world's first stop motion film in real 3D.