| ADC Awards, 2014 | ||
|---|---|---|
| Interactive | Online Content - Podcast/Web Series | Bronze |
| One Show 2014 | ||
| Interactive | Online Films & Video / Long Form - Single | Merit Pencil |
| Cannes Lions, 2014 | ||
| BRANDED CONTENT & ENTERTAINMENT LIONS | Branded Entertainment: Fiction: Online | BRONZE |
| CYBER LIONS | Online Video: Webisodes/Series | Bronze Lion Campaign |
| FILM CRAFT LIONS | Film Craft: Direction | Bronze Lion Campaign |
| FILM CRAFT LIONS | Film Craft: Casting | Bronze Lion Campaign |
| Clio Awards, 2014 | ||
| Film | Product/Service: Long form (over five [5] minutes) | Gold |
| Branded Entertainment & Content | Product/Service: Film | Bronze |
Type of entry: Film Craft
Category: Direction
Advertiser: INTEL + TOSHIBA
Product/Service: TOSHIBA LAPTOP WITH INTEL INSIDE
Agency: PEREIRA & O'DELL San Francisco, USA
Client: INTEL + TOSHIBA
Product: TOSHIBA LAPTOP WITH INTEL INSIDE
Entrant: PEREIRA & O'DELL San Francisco, USA
5 of 6 Campaign
Type of Entry: Film Craft
Category: Direction
Entrant Company : PEREIRA & O'DELL San Francisco, USA
Advertising Agency : PEREIRA & O'DELL San Francisco, USA
Production Company : FURLINED Los Angeles, USA
Production Company 2 : TOOL Los Angeles, CA, USA
Production Company 3 : ZOIC STUDIOS Los Angeles, USA
Chief Creative Officer: Pj Pereira (Pereira/O’dell)
Chief Executive Officer: Andrew O'dell (Pereira/O'dell)
Executive Creative Director: Jaime Robinson (Pereira/O'dell)
Creative Director: Jason Apaliski (Pereira/O'dell)
Copywriter: Ross Cavin (Pereira/O'dell)
Copywriter: Neil Ramanan (Pereira/O'dell)
Art Director: Chris Adams (Pereira/O'dell)
Art Director: Brett Beaty (Pereira/O'dell)
Vp Of Production: Jeff Ferro (Pereira/O'dell)
Film Producer: Bill Spangler (Pereira/O'dell)
Sr. Integrated Producer: Kelsie Van Deman (Pereira/O'dell)
Vp Of Client Services: Gary Theut (Pereira/O'dell)
Account Director: Henry Arlander (Pereira/O'dell)
Account Executive: Lisl Schilperoort (Pereira/O'dell)
Vp Of Strategy: Nick Chapman (Pereira/O'dell)
Strategy Director: Justin Cox (Pereira/O'dell)
Vp Of Media: Josh Brandau (Pereira/O'dell)
Media Strategist: Pete Fishman (Pereira/O'dell)
Director: Will Speck/Josh Gordon (Furlined)
Interactive Director: Ben Tricklebank (Tool Of North America)
Brief Explanation:
"The Power Inside" is a sci-fi comedy that tells the story of the invasion of an alien species called Uricks, which are disguised as mustaches (or unibrows). These aliens look like facial hair and attach to your upper lip or eyebrows to control your mind. The main character is Neil, who, together with his friends and with the help of technology, will need to look inside himself to defeat the invaders.
The chance to fight alongside Hollywood badass Harvey Keitel and up-and-comer Craig Roberts was an extraterrestrial success!
"The Power Inside" had over 74 millions views worldwide and a 93% approval rating. The series remained on the AdAge viral video chart for seven weeks (4X as the #1 spot).
Over 500 original press articles were generated about the campaign, and Intel +Toshiba reported a 37% increase in purchase consideration. But the best part was that Best Buy sold out of the of the Toshiba Ultrabook during the duration of the campaign.
Creative Execution:
TBD