In its latest national campaign for Toshiba, full-service digitally-led creative agency Deep Focus highlights how the Satellite Radius 5-in-1 high performance laptop is uniquely designed to fit the needs of today’s “Slash Generation” – multifaceted consumers with multiple passions, chasing multiple dreams.
This launch is in conjunction with debut of Windows 10. The Satellite Radius will be one of the first devices to come fully loaded with Windows 10, along with a button that allows users to access Cortana (Windows’ personal assistant) with ease.
Production credits
Agency: Deep Focus
Client: Toshiba
Director: Chris Robinson
Production Company: Robot Films
Creative Director: Eric Christy Manchester
ACD: Neal Desai
Art Director: Ellie Lloyd
Copy Writer: Max Dufrechou
Executive Producer: Paperboy Content / Stacy Paris
Agency Producer: Tara Poynter
Editor(s): Trailer Park
Post Supervisor: John Ryan
Music composing: Sticky Audio
Sound Mix: Mike Rodriguez
Casting: Deep Focus / Robot Films
Head of Account Management: Krisytn Dunlap
Account Director: Ellie Chadwick
Account Supervisor: Megan Russell