| One Show 2017 | ||
|---|---|---|
| Branded Entertainment | Innovation In Branded Entertainment | Merit |
| Public Relations | Integrated Campaign | Bronze |
| Ux / Ui | Cross-channel: Digital / Physical Cross-channel | Silver |
| Andy Awards 2017 | ||
| Promotional Items | Food (Packaged) | Silver |
| Promotional Items | Corporate Responsibility | Bronze |
Additional: The Breathalyzer Bag
Category: Confectionery, Snacks
Media: Direct
Brand: Tostitos
Agency: Goodby Silverstein & Partners
Geo: United States
Additional Info: Super Bowl 2017
Advertising Agency: Goodby Silverstein & Partners, San Francisco, USA
Co - Chairmen: Jeff Goodby, Rich Silverstein
Chief Creative Officer: Margaret Johnson
Creative Directors: Roger Baran, Sam Luchini
Art Directors: Ricardo Matos, Fabio Benedetto, Nomi Malik
Copywriter: Otto Pajunk
Bag Design: Sam Luchini
Designer: Lorenz Ortiz
Bag Production Company: Colorbar / Laser Custom Design
Principals: Douglas Huynh, Stephen Cross
Director of Broadcast Production: Tod Puckett
Executive Broadcast Producer: Hilary Coate
Broacast Producer: Christina Wells
Interactive Producer: Severin Sauliere
Senior Art / Print Producer: Noah Dasho
Executive Digital Artist: Jessica Pettigrew
Photographer: Quinn Gravier
Strategy Director: Ralph Paone
Director Of Communications: Meredith Vellines
Managing Partner: Brian Mcpherson
Group Account Director: Meredith Williams
Account Director: Becca Morris
Account Manager: Casey O’brien
Assistant Account Manager: Andrew Betoff
Community Manager: Kristine Ciardello
Director Of Business Affairs: Judy Ybarra
Business Affairs Manager: Chrissy Shearer
Production Company: Anonymous Content
Director: John X Carey
Director of Photography: Chris Saul
Executive Producer: Sueellen Clair
Producer: Saul Germaine
Editing Company: Stitch
Editor: Philip Owens
Sound Design: Lime Studios
Mix: Lime Studios
V/FX: Stitch
Executive Producer: Mila Davis
V/FX Producer: Liz Katsarelas
Sound Designers: Tom Paolantonio
Music: Musicbed
V/FX: Bacon
V/FX Producer: Marguerite Olivelle
V/FX Artist: Mitch Gardiner
Colorist: Michael Gossen
Published: February 2017
Description: To help remind fans to pause and think twice before from getting behind the wheel, Tostitos created the first bag of chips that helps get you home safe. The bag detects alcohol on a person’s breath and thanks to NFC technology helps them call an Uber ride with a simple tap of their phone. In partnership with MADD, the goal is to remove 25,000 cars from the road, with $10 off an Uber ride on the day of the big game.