| LIA Awards 2017 | ||
|---|---|---|
| Design | Use Of Illustration | Bronze Winner |
Entrant: Publicis London, London
Brand: Ireland Tourism
Corporate Name of Client: Tourism Ireland
Heads of Client Services: Brian Twomey/Mark Henry
PR Company: Publicis London, London
Agency Account Executive: Joy Desseign
Agency Account Director: Alex Buckland
Agency Account Manager: Ben McKee
Agency: Publicis London, London
Executive Creative Director: Dave Monk
Senior Creative Director: Pavlos Themistocleous
Senior Copywriter: Leo Bellis-Jones
Senior Art Director: Josh Norbury
Agency Producer: Kal Parmar
Agency Digital Producer: Rachel Haines
Design Company: Publicis London, London
Designer: Duncan Rogers
Photographer: Mark Wesley
Production Company: Believe Media, London
Directors: Tash Tung/Andrew Stewart
Cinematographers: Luke Scully/Lee Thomas
Editing Facility: Publicis London, London
Editor: Damian Townend
Synopsis:
In January 2016, Storm Gertrude tore through Northern Ireland, battering the 400-year-old tourist attraction and iconic Game of Thrones filming location, The Dark Hedges.
Amidst the devastation, one thing remained. Wood. And lots of it. Over ten weeks, we transformed the trees that fell into 10 beautifully carved bespoke doors, each depicting storylines from an episode of Game of Thrones season 6.
Each week a new door was installed at the beating heart of a Northern Irish community – the local pub of a Game of Thrones filming location. Online fan communities were used to drive interest/buzz around the campaign as they attempted to decipher the doors. Together, the doors form a pub-crawl that spans the length and breadth of the country.
What began as a tragedy, is now a worldwide celebration of Northern Ireland’s links with the world’s most popular TV show. A permanent fixture embedded in Northern Irish culture.
Transforming the fallen trees of a devastated tourist attraction into a brand new one, using two things now synonymous with Northern Ireland - Game of Thrones and pubs.