Tourism Ireland is launching the Wild Atlantic Way, a route running down the country’s west coast, with a soundtrack in the form of a five track EP inspired by this stunning landscape.
Running 2,500km down Ireland’s west coast, the Wild Atlantic Way (WAW) is officially the ‘longest coastal touring route in the world’. The EP is part of a major advertising campaign, created for Tourism Ireland by Publicis London, encouraging people to take a road trip in this stunning part of the world.
Creatives Adam Balogh & Jason Moussalli
Creative Directors Dave Sullivan & Pavlos Themistocleous
ECD Andy Bird
Deputy Managing Director Jason Cobbold
Business Director Rochelle Parry
Account Director Marie Peltier & Oliver Birch
Agency Producer Josh Sanders & Charlotte McConnell
Production Assistant
Director/ Production Co. Georgi Banks-Davies/Friend
Producer Mikey Levelle
DoP Todd Banhazl
Editor Sam Ostrove & Chris Roebuck at Cut and Run Myles Painter at Publicis (online)
Post Production George K, Cynthia Lee, Ellora Chowdhury MPC
Sound Design Phil Bolland at 750mph
Pete Morrow at Publicis (online)
Client PR Anne Clarke
MEDIA
Media planning/buying Carat