Advertiser: TOURISM NEW ZEALAND
Agency: WHYBIN\TBWA AUCKLAND
Category: Travel, Transport & Tourism
Advertising campaign: 100% MIDDLE-EARTH, 100% PURE NEW ZEALAND
Art Director: Andy Blood
Copywriter: Andy Blood
Producer: Andy Mauger
Art Director: Cece Chu
Art Director: Craig Brooks
Music: Dave Whitehead
Post Production: Factory Studios
Planner: Julie Maciver
Director Of Photography: Lachlan Milne
Advertiser's Supervisor: Justin Watson
Copywriter: Lucy Morgan
Sound Design/Arrangement: Mike Gibson
Account Supervisor: Natasja Barclay
Post Production: Park Road Post
Editor: Tim Mauger
Chief Creative Officer: Andy Blood
Other Credits: Colourist – Pete Richie
Cinematographer: Darryl Ward
Director: Darryl Ward
Executive Creative Director: Andy Blood
Sound Design/Arrangement: Clive Broughton
Creative Director: Craig Farndale
Editing Company: Curious
Executive Creative Director: Dave Bowman
Post Production: Digital Post
Agency Producer: Jackie Clark
Account Manager: Mandy Eckford
Executive Creative Director: Matty Burton
Post Production: Munki Studios
Copywriter: Ryan Price
Copywriter: Tammy Keegan
Other Credits: Toybox
Post Production: White Noise
Brief Explanation
This ad showcases everything NZ has to offer from thermal waterfalls to Mountains, Fjords, and white sand beaches. And all manner of wonderful adventures: swimming with horses, watching seals come alive at dawn, sharing freshly caught crayfish with friends, etc. All narrated by English Actor, Sir Ian Holm, who played Bilbo in Lord of the Rings. Naturally the film climaxes with a helicopter shot towards Hobbiton as our travelers arrive at the actual ‘Bag End’ used in the movie The Hobbit: An Unexpected Journey.We took great care to shoot the commercial in the same 2.37 : 1 aspect ratio as The Hobbit, and to a 5k resolution which is also the same as the film.