Advertiser: TOURISM NEW ZEALAND
Agency: WHYBIN\TBWA AUCKLAND
Category: Illustration and Graphic Design
Art Director: Craig Brooks (WHYBIN\TBWA\DAN Auckland)
Strategist: Hristos Varouhas (WHYBIN\TBWA Sydney)
Executive Creative Director: Andy Blood (WHYBIN\TBWA\DAN Auckland/WHYBIN\TBWA Sydney)
Creative Director: Mark Zeman (WHYBIN\TBWA\DAN Auckland)
Group Head: Natasja Barclay (WHYBIN\TBWA\DAN Auckland)
Executive Creative Director: Matty Burton (WHYBIN\TBWA\DAN Auckland/WHYBIN\TBWA Sydney)
Copywriter: Ryan Price (WHYBIN\TBWA\DAN Auckland)
Copywriter: Tammy Keegan (WHYBIN\TBWA\DAN Auckland)
Art Director: Andy Blood (WHYBIN\TBWA\DAN Auckland)
Art Director: Ce Chu (WHYBIN\TBWA\DAN Auckland)
Copywriter: Lucy Morgan (WHYBIN\TBWA\DAN Auckland)
Designer: S Lewis (WHYBIN\TBWA\DAN Auckland)
Copywriter: Andy Blood (WHYBIN\TBWA\DAN Auckland)
Executive Creative Director: Dave Bowman (WHYBIN\TBWA\DAN Auckland/WHYBIN\TBWA Sydney)
Designer: Jonathon Mead (WHYBIN\TBWA\DAN Auckland)
Planner: Julie Maciver (WHYBIN\TBWA\DAN Auckland)
Account Director: Mandy Eckford (WHYBIN\TBWA\DAN Auckland)
Illustrations: Weta Workshop (Weta Workshop)
Brief Explanation
We took the stunning photographic images from our 100% Middle-earth campaign then handed them over to the ‘magicians’ at Weta Workshop who let their Middle-earth minds - and pencils - wander. The mandatory being: ‘the illustration must fit with the the photography’ - that Fantasy must give way to reality, and vice versa.In doing so, 12 one-of-a-kind scenes were created with a huge range of digital applications in mind: from homepage carousel, landscape and skyscraper banner formats that would ‘peel and reveal’, rich-media that allowed Middle-earth exploration, and exclusive content for the enjoyment of die hard fans.