Category: Hospitality, Tourism
Media: Film
Brand: Tourism Montreal
Agency: Lg2
Geo: Canada
Advertising Agency: lg2, Montréal, Canada
Vice-President, Creative: Marc Fortin
Creative Direction: Marilou Aubin
Creatives: Nicolas Labbé, Maude Bourcier-Bouchard
Vice-President, Creative, Design: Claude Auchu
Creative Direction, Design: David Kessous
Creative, Design: MaudeLescarbeau, Crystelle Bédard
Strategic Planning: Sabrina Côté
Account Services: Julie Dubé, Stéphanie Pellicer, Évelyne Harnois Lebeau, Anne-Sophie Forget
Agency Production: Nancy McDonald
Director: Philippe Grenier
DOP / Photography: Mathieu Elie
Production House / Production: Jean-René Parenteau / 1One
Post-Production: 1One
Sound Studio / Engineering: PO Rioux (1One)
Music: Half Moon Run- Everybody wants
Special Effects / 2D and 3D Animation: Etienne Bergeron (1One)
Editing: Philippe Grenier
Project Management (Print and Digital): Mélanie Thérien
Medias: Martin Soubeyran, Paul Rousseau, Tatjana Adzic, Amy Delafontaine / Touché!
Published: May 2018
Synopsis:
Montrealers regard their city as a vast playground where anything is possible. We don't see a steel bridge, we see lights and colours. We don't see walls, we see canvases waiting for a brush. And we don't see empty spaces, we see pop-up villages.
On a summer night, Alex flies across her city carried by a giant balloon. During her flight, she marvels over iconic Montréal places such as Place des Festivals, Notre-Dame Basilica, Place Jacques-Cartier and the Clock Tower in the Old Port. On her trip, she also catches glimpses of a monumental Leonard Cohen mural and the projections of Aura and Cité Mémoire.