Client: Toyota SA
Brand: Corolla
Vice President Marketing: Glenn Crompton
Senior Manager: Advertising & Digital Marketing: Tasneem Lorgat
Creative agency: FCB Joburg
Executive Business Director: Reagen Kok
Account Lead: Taryn George
Account manager: Narissa Rajagopal
Creative Director: Tian van den Heever
Creative Director (Design): Janine Kleinschmidt
Copywriter: Esti de Beer, Marina Andreoli
Art director: Julie Thorogood, Thato Moatlhodi
Print Producer: Monica Maloka
Strategy: Stuart Sims, Jason Doyle
Production house: Red Dot (billboard production)
Creative Motion (content production)
Content Director: Dewan Meyer
Published: September 2018
Synopsis:
Toyota South Africa and its long-standing agency, FCB Joburg, have created a ‘beaded billboard’ with the help of KwaZulu-Natal community-based NGO Woza Moya to celebrate the love Toyota Corolla owners feel every time they drive their cars and celebrate the Corolla heritage. This video showcases the concept and the final billboard, erected in September 2018.