To launch the all new Toyota C-HR and signal a new direction for Toyota, BWM Dentsu has created ‘Thrill of the Next’, an integrated campaign aimed at cosmopolitan Aussies with a never-ending thirst for the next big thing.
The campaign's hero commercial by Exit Films' LA-based director, Ben Tricklebank unapologetically shows off the C-HR's slick design, technology and performance as the car seamlessly moves a young couple from one experience to another.
Media: TV
Category: Automotive
Client: Toyota
Brand: Toyota C-HR
Agency: BWM Dentsu
Production: Exit Films
Country: Australia
Director: Ben Tricklebank
Planning Director: Karl Bates
Chief Creative Officer: Rob Belgiovane
Executive Creative Director: Asheen Naidu
Senior Copywriter: Jerome Gaslain
Client Services Director: Brent Kirby
Senior Digital Art Director: Oskar Westerdal
Senior Account Director: Guy Lovell
Account manager: Chris Murphy
CEO Oddfellows – Andrew Black
Head of Onscreen – Margot Fitzpatrick
Producer – Fiona Pakes
DOP – Simon Duggan
Editor – Drew Thompson, Arc Edit
Post Production & Visual Effects: Alt.vfx
Vfx Supervisors – Andreas Wanda/ Colin Renshaw
Senior Producer – Tyrone Estephan
Music and Sound Post Production: Nylon Studios
Executive Producer – Karla Henwood
Music Composer/Arranger – Jesse Watt
Sound Engineer – Stuart Welch