Hi there, wanted to share that Toyota unveiled its 90-second Super Bowl spot, “Heck on Wheels,” developed with Saatchi LA, to highlight the unexpected features of the all-new Prius. The teaser touts the hybrid leader’s upgraded performance, fresh suite of safety technology features and sleek new styling.
Viewers will need to tune into the Big Game to learn how the #GoPriusGo hashtag may give them the chance to have their tweet featured in a live commercial airing in one of Toyota’s post-game spots.
Brand: Toyota
Media: TV
Category: Automotive
Agency: Saatchi & Saatchi
Geo: United States
Toyota Prius: Heck on Wheels
Advertising Agency: Saatchi LA, USA