Popular Japanese illustrators personified parts for the Prius, one of Toyota’s most recognizable cars.
Characters were drawn to represent the various functions of 40 Prius parts like TV game.
Over the past 10 years, car ownership among young people in Japan has dropped 20%.So Toyota has to gather the attention from young men.
Media: Web Film
Category: Automotive
URL: http://toyota.jp/prius/cp/parts/
Client: Toyota
Agency: dentsu.inc
Production: Taiyo Kikaku, Tokyo
Country: Japan
Director: Takcom
Creative Director: Yusuke Shimano
Art Director: Yusuke Koyanagi
Copywriter: Nanako Tani
Producer: Teppei Ohno
Producer: Nagasawa
Planner: Takuya Fujita
Planner: Yoshiaki Sakashita
Planner: Kenta Isobe
Planner: Mizuki Kawano