Toyota: Toyota

Credits & Description:

Client TOYOTA NEW ZEALAND
Product/Service TOYOTA
Entrant ALT.VFX Brisbane, AUSTRALIA
Idea Creation SAATCHI & SAATCHI Auckland, NEW ZEALAND
Media Placement SAATCHI & SAATCHI Auckland, NEW ZEALAND
PR SAATCHI & SAATCHI Auckland, NEW ZEALAND
Production ALT.VFX Brisbane, AUSTRALIA
Production 2 SAATCHI & SAATCHI Auckland, NEW ZEALAND
Production 3 ROBBER'S DOG Auckland, NEW ZEALAND
Additional Company TOYOTA NEW ZEALAND Palmerston North, NEW ZEALAND
Colin Renshaw Alt.vfx VFX Supervisor
Toby Talbot Saatchi & Saatchi New Zealand Chief Creative Officer
Guy Roberts Saatchi & Saatchi New Zealand Art Director / Creative Director
Corey Chalmers Saatchi & Saatchi New Zealand Copywriter
Rob Flynn Saatchi & Saatchi New Zealand Head of Design
Jane Oak Saatchi & Saatchi New Zealand Agency Producer
Paul Wilson Saatchi & Saatchi New Zealand Managing Director
Susie Darling Saatchi & Saatchi New Zealand Head of Account Management
Amanda Brittain Saatchi & Saatchi New Zealand Senior Account Director
David McIndoe Saatchi & Saatchi New Zealand Head of Strategy
Adam Stevens Robber's Dog Director
Anna Stuart Robber's Dog Producer
Mark Foster Robber's Dog Executive Producer
Celeste Fairlie Alt.vfx VFX Producer
Max Kostenko Alt.vfx Character Design
Nathan Rule Alt.vfx Modelling
Jordan McInnes Alt.vfx Rigger
Nick Angus Alt.vfx Head of VFX
Matt Chance Alt.vfx 2D supervisor
Brief Explanation
Toyota-commissioned research identified the likes and dislikes about the current buying experience. The top five "bothers" according to the surveyed New Zealanders were - haggling over price, hard sell from salespeople, the time involved in customisation, the test drive experience and buyer's remorse. Each of these "bothers" has been brought to life as an animated character, created by our artists.