| Cannes Lions, 2015 | ||
|---|---|---|
| PROMO AND ACTIVATION | PRODUCT & SERVICE: CHARITIES (INCL. FUNDRAISING, DONATIONS & APPEALS) | SILVER |
| Clio Awards 2015 | ||
| Branded Content | Public Service: Film | Bronze |
| Social Media | Public Service: Social | Silver |
| D&AD Awards, 2016 | ||
| PR | Social Responsibility | Graphite Pencil |
| PR | Use of Digital & Social Media | Wood Pencil |
| Digital Marketing | Social Video | Graphite Pencil |
| Film Advertising | Cinema Commercials 61-120 Seconds | Wood Pencil |
| Film Advertising | Public Service Commercials | Wood Pencil |
| One Show, 2016 | ||
| Direct | Non-Profit - Digital (Websites, Mobile, Social Media) / Digital (Websites, Mobile, Social Media) | Bronze Pencil |
| Film | Non-Profit - Online Films & Video / Online Films & Video | Merit |
| Interactive | Non-Profit - Advertising / Advertising | Merit |
| One Show Entertainment | Consumer - Online / Short Form Videos | Bronze Pencil |
| Lisbon International Advertising Festival 2016 | ||
| Branded Content | Public Service | Gold |
| TV | Public Service | Gold |
| Ad Stars 2016 | ||
| Non Branded Videos | - | Gold |
Advertiser: TRANSIENT WORKERS COUNT TOO (TWC2)
Agency: OGILVY & MATHER SINGAPORE
Geo: Singapore
Producer: Alexis Lefort(Hogarth & Ogilvy Singapore)
Production Manager: Amanda Zhang(Hogarth & Ogilvy Singapore)
Creative Team: Antti Tovionen(Ogilvy & Mather Singapore)
Chief Creative Officer: Eugene Cheong(Ogilvy & Mather Singapore)
Agency Executive Producer: James Brook-Partridge(Ogilvy & Mather Singapore)
Director: Jason Joseph(Hogarth & Ogilvy Singapore)
Art Director: John-John Skoog(Ogilvy & Mather Singapore)
Editor: Koon Lim(Hogarth & Ogilvy Singapore)
Senior Art Director: Ku Kairong(Ogilvy & Mather Singapore)
Creative Team: Logan Allanson(Ogilvy & Mather Singapore)
Art Director: Marcos Gemal(Ogilvy & Mather Singapore)
Planner: Rafik Belmesk(Ogilvy & Mather Singapore)
Editor: Robson Yeo(Hogarth & Ogilvy Singapore)
Managing Director: Shirley Tay(Ogilvy & Mather Singapore)
Public Relations: Sophie Wordley(Ogilvy & Mather Singapore Pte Ltd)
Producer: Adele Huang(Hogarth & Ogilvy Singapore)
Account Manager: Cheryl Lim(Ogilvy & Mather Singapore)
Senior Copywriter: Fabio Montero(Ogilvy & Mather Singapore)
Executive Creative Director: Nicolas Courant(Ogilvy & Mather Singapore)
General Manager: Rika Sharma(Social@Ogilvy)
Public Relations: Sarah Guldin(Ogilvy & Mather Singapore)
TWC2 wanted to call attention to the plight of foreign domestic workers who toil endlessly with no breaks in Singapore. The target audience was parents who employ these domestic workers.
So we showed how parents lose out on their relationship with their children by always requiring their domestic worker to be around. The day off was re-positioned as an opportunity to enhance family bonding, giving employers a direct personal incentive to change their behaviour. The film proved that 74% of domestic workers know the children of the family more than the mothers themselves.