Category: Public Awareness Messages
Advertiser: TRANSPARANCY INTERNATIONAL
Product/Service: ANTI CORRUPTION
Agency: OGILVY GERMANY
Production Company: JO!SCHMID FILMPRODUKTION, Berlin, GERMANY
Chief Creative Officer: Dr. Stephan Vogel
Creative Director: Thomas Hofbeck
Copywriter: Alexander Haase/Martin Gillan
Art Director: Irina Schestakoff
Agency Producer: Jennifer Porst
Account Supervisor: Heike Saalabian
Advertiser's Supervisor: André Doren
Producer: André Bause
Director: Holgerson
Editor: Ernest Linker
Music: Pearls Music
Account Manager: Elke Hausch
Director Of Photography: Mathias Schöningh
Account Manager: Elke Hausch
Director Of Photography: Mathias Schöningh
Other Credits: Casting: Heiko Richard
English Description
Corruption is a problem that's dormant in many societies all over the world.
With the "Time to wake up" campaign Transparency International
aims to raise public awareness for the many facets of corruption
on a national and international scale and the need to act.
To illustrate the often hidden nature of corruption, the spot shows a series of people
sleeping innocently while a voice over names their crimes of corruption.
The water splash in the face device symbolizes the need to wake up to corruption.