Transport Accident Commission (TAC): Theres No One Someone Wont Miss

Credits & Description:

At the heart of Towards Zero is the belief that human health is paramount to all else. It acknowledges that, as people, we all make mistakes. However, when mistakes happen on our roads they can cost us our lives or cause serious injury. That's because our bodies aren't made to absorb the forces of high impact speeds. We are fragile, and there's only so much physical force we can withstand and this is why we need to build a safer road system. Improving the safety of our roads, our speeds, our vehicles and our people will improve safety for everyone.
Agency: Clemenger BBDO, Melbourne
Category: Health & safety
Client: Transport Accident Commission
Agency: Clemenger BBDO, Melbourne
Country: Australia
Director: Jonathan Kneebone - The Glue Society
Executive Creative Director: Ant Keogh
Creative Director: Stephen de Wolf
Art Director: Luke Thompson
Copywriter: Jim Robbins
Planner: Matt Pearce
Agency Producer: Emma Johnson
Client/s: Sam Cockfield - Manager, Road Safety
Agency Producer - Print: Nicholas Short
Agency - Executive Producer - TV: Sonia Von Bibra
Senior Agency Producer Digital: Ben Crowe
Agency - Account Management: Lee Simpson - Managing Partner
Naomi Gorringe - Group Account Director
Kate Joiner - Account Director
Jarrick Lay - Senior Account Manager
Production Company: Will Orouke / Sydney, The Butchery / Melbourne, The Refinery / Melbourne, Flagstaff Studios / Melbourne
Director of Design: Jake Turnbull
Director: Jonathan Kneebone - The Glue Society
Producer: Helen Morahan
DOP/Cinematographer: Ryley Brown
Editor: Mike Lutman
Flame Artist: Eugene Richards
Music Composer/Arranger: Rob Law
Post Production Company: The Butchery and The Refinery
Sound Designer/Engineer: Paul Le Couteur
Sound House: Flagstaff Studios (producer Sally and Ceri)