Media: Integrated
Category: Travel, transport & tourism
URL: http://www.travelalberta.com
Client: Travel Alberta
Agency: Critical Mass
Production: Critical Mass
Country: Canada
Director: Scott Malo (Film Director)
Chief Creative Officer: Conor Brady
Creative Director: Christiaan Welzel
Group Creative Director: Steve Rowcliffe
Art Director: Allison Gray
Art Director: Jordan Natyshen
Copywriter: Dominic Fabrig
Senior Copywriter: Stefan Smith
Account Director: Amy Dyson
Agency Executive Producer: Alissa Hansen
Project Manager: Michael Ng
Strategy Director: Jared Folkmann (Group Strategy Director)
Strategy Director: Scott Sinclair
Production Agency: Critical Mass Studio
Director: Scott Malo
Executive Producer: Alissa Hansen
Producer: Amanda Duke
Production Studio: Sherpas Cinema
2nd Unit Director: Eric Crosland
Director of Photography: Leo Hoorn
VR Director: Steve Henderson
Producer: Malcom Sangster
Photography Support: Jake Dyson (Sherpas Cinema)
Line Producer: Roland Eksteins
Drone Pilot / AC: Clay Mitchell
Aerial Directors: Dave Mossop / Eric Crosland
Photography: Mike Seehagel
Editing: Saints Editorial
Color: Alter Ego
VFX: Fort York
Music & Sound Design: Six Degrees
Synopsis:
A globally-launched tourism campaign from Critical Mass that dared the young and free-spirited traveler to explore Alberta, Canada. The cohesive campaign immersed its audience by placing them at the doorstep of adventure and prompting them to take the first step with one message ARE YOU READY? The campaign was designed to reinforce Travel Alberta's current brand entitled (remember to breathe).