"Go & Smell the Roses" is more than a tagline in an advertising campaign from McKinney. It's a rally cry. With this new campaign we are using our most powerful asset, the iconic Roaming Gnome, to inspire and instigate people to get off the couch, to go and smell the roses.
Category: Travel, transport & tourism
Client: Travelocity
Advertising Agency: McKinney, Durham, USA
Production: Reset
Country: United States of America
Director: Vesa Manninen
Chief Creative Officer: Jonathan Cude
Associate CD / Art Director: Matt Trego
Associate CD / Art Director: Meg Sewell
Associate CD / Copywriter: stevie archer
Associate CD / Copywriter: Chris Hancock
Exec Agency Producer: Josh Eggleston