Treccani Clown Commercial - Spot Treccani Pagliaccio
Treccani, a national publishing house known for having published the first edition of the Italian Encyclopedia of Science, Literature and Arts, the greatest Italian cultural research institute, is the main sponsor of "Salone Internazionale del Libro di Torino", the most important event in literature. In order to communicate their sponsorship message and cement their cultural reputation, Treccani via JWT, Rome is launching a commercial that underlines the importance of books in our life: only through reading can we improve our language skills and expression.
Media: TV
Category: Education
Client: Treccani
Agency: JWT Rome
Production: Think Cattleya
Country: Italy
Director: Marco Missano
Chief Creative Officer: Sergio Rodriguez
Chief Creative Officer: Enrico Dorizza
Executive Creative Director: flavio mainoli
Art Director: Massimiliano Traschitti
Copywriter: Antonio Codina
Producer: Veriana Visco
Producer: Alice Chauvain
Executive Producer: Valeria Della Valle
General Manager: Giuseppe Salinari
Account Executive: Elisabetta Zauli
Published: May 2017