Media: Interactive
Category: Online services
URL: http://www.treespond.com
Client: Treepex
Country: Georgia
Chief Creative Officer: Vato Kavtaradze
Executive Creative Director: Beqa Meparishvili
Executive Creative Director: Nino Gordeladze
Creative Director: Bibi Asatiani
Senior Art Director: Mari Sukhishvili
Senior Copywriter: Irina sakvarelidze
Strategic Planner: Tsotne Mazmanishvili
Client Services Director: Tamar Tsintsadze
Account manager: Mariam Gogodze
Design Head: Natia Kvaratskhelia
Senior Graphic Designer: Sergo Titenkov
Graphic Designers: Davit Chanadiri, Meko Chikadze
Illustrator: Tamta Malazonia
Web Designer: Zura Chavchanidze
Copywriter: Alexandre Kokosadze
Executive Producer: Natia Nikoleishvili
CGI: Sandro Nakashidze
Sound Design: Paata Godziashvili
Published: July 2018
Synopsis:
TREESPOND is a campaign that invites people from all over the world to respond to ignorance of a climate change problem in an extraordinary way.
The main antagonist of the campaign is Donald j. Trump, who is one of the biggest climate problem denier from the highest media stage. On a specially created web-platform people can find each and every quote about environmental issues delivered by Trump, such as:
"Record low temperatures and massive amounts of snow. Where the hell is GLOBAL WARMING?"; "The concept of global warming was created by and for the Chinese in order to make U.S. manufacturing non-competitive".
Each quote is evaluated with an ignorance scale (specially created for the project). The more ignorant the phrase is, the more trees are needed to be planted to eliminate the quote. People can also invite their friends to eliminate the quotes faster.
As soon as the quote is “Treesponded”, in partnership with American Forestry Association and One Tree Planted, certain amount of trees are planted across the national forests of California recently devastated by wildfire. The contributors receive a special certificate for the trees they planted and regular photo updates to monitor the progress.