Client: Tribute
Agency: The Bloc
Advertising Agency: The Bloc, New York, USA
Director: Diogo Gameiro
Director: Youth
Copywriter: David Stemler
Copywriter: Diogo Gameiro
Producer: Nani Matias
Art Director: Aaron Sidorov
Copywriter: Bianca Troncone
Copywriter / Art Director: The youth
Copywriter / Art Director: Bernardo Romero
DoP: Yuri Maranhão
Presented by: Tribute
Editor: Diogo Gameiro, João Machado
Original Music: Jamute
Sound Design & Mix: Jamute
Colorist: Spalva - Osmar Junior
First Assistant Director: Andreia Campos
First Assistant Camera: Rodrigo Briza
Second Assistant Camera: Adriano Araujo
Video Assist: Carlos Eduardo
Logger: Maria Machado
Gaffer: Ricardo Pirolla
Key Grip: Flavio Romão
Wardrobe: Luciana Carvalho
Hair & Makeup: Lili Aptz
Prop Master: Mini Arte - Renato Hollanda
Production Coordinator - Carol Cherobim
Production Assistant: Daniel Maia
Production Assistant: Kayane Cabral
Production Assistant: Adriane Lira
Stage hand: Rodrigo Bernardi
Location: Dudu
Sound Engineer: Audio Nuclear
VFX: Warriors VFX
VFX Producer: Diogo Gameiro
Motion Designer: Janaina da Veiga
Casting: Renata Scheidt e Flavia Cocoza
Actor: Fernando Alves Pinto
Mom sleeping: Luciana Tavares
Child: Julia Sena
Published: March 2020
Country: United States
Synopsis:
To celebrate National’s Doctors' Day, The Bloc, a New York creative agency, and The Youth, a Brazilian filmmaking collective, teamed up to create a short film that imagined a world without doctors. The result is "Instant Doctor" - a short film set in the not-too-distant future that follows its protagonist, Charles (played by Fernando Alves Pinto), through a train station and into a world in which AI and innovation have replaced the in-person office visit. After Charles misses his train and finds himself suffering an oppressive cough, he tries out an "Instant Doctor" booth located beside a vending machine on the station platform. Once inside, Charles is greeted by an artificially friendly voice who provides him with diagnoses and care that, at first, appear promising, but ultimately lack the human connection and touch that make doctors irreplaceable. This haunting peak into an unnerving future allows its audience to draw their own conclusion about the invaluable nature of doctors, instead of spoon-feeding it to them. But the film doesn’t just take a counterintuitive approach to storytelling, it also takes a counterintuitive approach to the brand behind it. Instant Doctor is presented by Tribute, the world’s leading digital platform for sharing gratitude, but you wouldn’t know it just by watching (unless you stuck around for closing credits). That’s because, as Romero put it, “It’s not a genuine “thank you” if it’s about a brand. This film isn’t about us, it’s about them—the healthcare professionals who have devoted their lives to the lives of others. And although this film was created way before the pandemic, it has never been more relevant.”