Agency: Sapient India
Executive Creative Director- KV Sridhar (Pops)
Creative Director- Piyush Gupta
Strategy- Rohitash Srivastava
Writer: Piyush Gupta, Siddharth Mehta
Art Director- Amit Thakur
Visualizer- Chandan Kumar
The biggest threat we face today isn’t social, mobile, analytics or cloud. It’s the fact that we live in institutions perfectly adapted to an environment that no longer exists. Multi-channel consumption is the new norm today, thus completely changing the way companies attract, engage and transact with the always-on consumer. This kind of disruption requires reimagining of business strategies, which is powered by consumer-centric thinking, user experience, design and technology.