Advert title: Working Together - Shazam
Campaign name: Built for Life
Media: TV
Industry: Yard Equipment
Published: April, 2013
Market: U.S.A.
Language: English
Headline and copy text: “This is the moment... our 18 years in the lab pay off, so you no longer have to mix oil and gas, thanks to our new 4 cycle engine.”
Agency: Marcus Thomas
City, Country: Cleveland, U.S.A.
Website: www.marcusthomasllc.com
Advertiser: MTD Products
Brand: Troy-Bilt
Chief Creative Officer:
Executive Creative Director: Joanne Kim
Creative Director: Jamie Venorsky
Art Director: Brian Roach
Copywriter: Anthony Pichotta
Agency Prod.: Nikki DiFranco
Account Supervisor: Anthony DelVecchio
Production Company: Streetlight Films
Producer: Taylor Pinson
Director: Paul Street
Director of Photography: Joe Provenzano
Editing: Rooster
Music: Eggplant
Sound Design: Eggplant
Post Production: Track & Field
Additional credits:
Editor: Dave de Carlo
Asst. Editor: Drew Stevenson
Editorial Prod.: Yumi Suyam
Flame Artist: Ernie Mordak
Asst. Flame Artist: Jason Pereira
Color Correct: Alter Ego
Telecine Artist: Eric Whipp
Composer: Adam Demelin
Sound Engineer: Nathan Whitehead
Sound Prod.: Nicola Treadgold
Rationale:
Shazam-enabled spot features the String Trimmer and JumpStart cordless starter. Users of the music recognition mobile app (only) can enter an exclusive sweepstakes in which 35 trimmer/starter combo packs will be awarded.