Category: Public Interest, NGO
Media: Film
Brand: True Corporation
Agency: Grey
Geo: Thailand
Advertising Agency: GREYnJUNITED, Thailand
Creative Chairwoman: Jureeporn Thaidumrong
Managing Director: Kanaporn Hutcheson
Executive Creative Director: Asawin Phanichwatana
Creative Director: Thanyaluck Pongacha
Creative Group Head: Siravich Chatchaiganan
Senior Copywriter: Chanikarn Sitthiaree
Copywriters: Sorrasak Thummakosol, Shanya Jiwachotkamjorn, Warumpa Laoprasert, Arthima Iam-athikom
Art Director: Vanalee Krairavee
Account Management: Kanokkorn Seehapan, Nantida Tansawai, Naphat Ruenpanich
Production Director: Kanoksak Kanchanachutha
Junior Producer: Thanyaporn Damprasert
Creative Support: Juthamas Tantated
Production House: PHENOMENA
Film Director: Thanonchai Sornsriwichai
Co-Film Director: Prateep Pinta
Film Producers: Sumalee Tantrapongsaton, Wilasinee Phuakdech
Assistant Film Director: Korkiat Tripattansuwan
DoP: Thanapol luangprasert, Sopon Keawpaluek
Production Manager: Kitsiri Karunanon
Post Producer: Ponsuda Piyarattanapong
Editor: Songsak Visittipackdeekun
Colorist: Sarayouth Phuksawattanachai
Flame Artist: Pitipol Yuenboon
Composer: Chumpol Sepsawasdi
Sound Studio: Digital Sound Studio
Other Post-production Credits: Matad, Edittide
Published: April 2018
Synopsis:
In light of World Autism Awareness Day 2018, GREYnJ United has launched a special project in partnership with True Corporation, and the Autistic Thai Foundation.
GREYnJ United Bangkok has release today a special project working together with Thai telecommunications giant True Corporation to celebrate World Autism Awareness Day 2018. True Corporation cooperated with Autistic Thai Foundation in an effort to create awareness, understanding and acceptance for autistic children to live happily in Thai society. The project's concept was built around 'Creating a Better Life for the Disabled'. This year's purpose 'Bring togetherness to society', True Corporation launched the campaign 'TrueLove Special Love - Special Person' via GREYnJ United to display autistic children in a different way and make others see and realize that autistic children are pure from the inside which makes them even more special.
Titled ‘TrueLove’, and supported by the key message of achieving ‘Togetherness through Understanding’, the spot depicts children with special needs in an alternate light, allowing everyone to delve deep within and experience the purity within the young ones.
The project’s concept was built around “Creating a Better Life for the Disabled,’ an idea that True believes firmly in order to enhance acceptance for autistic children in society. Over the years, True has helped children with special needs through career opportunities via programs & initiatives such as the True Autistic Thai Center, True Coffee’s Barista Project, and Autistic Application.