| Eurobest Awards 2016 | ||
|---|---|---|
| Design | Communication Design: Promotional Item Design | Bronze Eurobest |
| New York Festivals 2017 | ||
| Activation & Engagement | Products & Services: Beverages: Non-alcoholic | Third Prize Award |
| Package & Product Design | Products & Services: Beverages: Non-alcoholic | Third Prize Award |
| Design | Graphic Design: Promotional Items | Third Prize Award |
Agency: Bbdo Group Germany Berlin, Germany
Client: True Fruits
Product: True Fruits - Smoothie Sixpack
Entrant: Bbdo Group Germany Berlin, Germany
Title: True Fruits "Beebnb"
Product/Service: True Fruits - Smoothie Sixpack
Idea Creation: Bbdo Group Germany Berlin, Germany
Production: Honest Productions Gmbh Berlin, Germany
Chief Creative Officer: Wolfgang Schneider (BBDO Group Germany GmbH)
Creative Managing Director: Ton Hollander (BBDO Berlin GmbH)
Executive Creative Director / Art Director: Daniel Schweinzer (BBDO Berlin GmbH)
Executive Creative Director / Copywriter: Lukas Liske (BBDO Berlin GmbH)
Art Director: Nicolas Molès, Henri Harms (BBDO Berlin GmbH)
Account Manager: Christian Kühl (BBDO Berlin GmbH)
Chief Production Officer: Steffen Gentis (BBDO Group Germany GmbH)
Post Production Company: - (CraftWork - a brand of ad agencyservices GmbH)
Producer: David Müllenborn (CraftWork)
Photographer: Christian H. Hasselbusch
Producer: Joerg Fudickar (HONEST Productions GmbH)
Audio Production House: - (Studio Funk GmbH & Co. KG, Berlin)
Sound Engineer: Marius Wiechmann (Studio Funk GmbH & Co. KG, Berlin)
Director: Daniel Schweinzer (BBDO Berlin GmbH)
Director of Photography: Peter Bender
Editor / Animation: Till Markull (CraftWork)
Setting: - (MAD EYE Film Works)
Casting: - (Dee Bee Phunky)
The Campaign
We came up with an upcycling design idea that turns a sixpack into a bee hotel: beebnb. It works by combining the wooden box with biological straws – creating a scientifically proven refuge for bees in four simple steps. So every true fruits client can help to cultivate the next generation of bees. And thereby, tasty true fruits smoothies.
Creative Execution
beebnb is a wooden sixpack that turns into a bee hotel in four simple steps. 1. Enjoy your true fruits smoothies. 2. Cut the straws in three equal pieces. 3. Arrange them in the empty six-pack. 4. Install beebnb in a sunny spot. All materials used are natural and sustainable. Instead of being thrown away, they give bees a home. beebnb is used for in-store promotions in organic food shops.
Indication of how successful the outcome was in the market
beebnb underlines the positioning of true fruits as a sustainable brand and enables the consumer to help preserve the bees. The promotional packaging was sold out within two weeks.
To preserve the bees, new shelters are needed all over the country. The best way to make this happen is to get the thousands of true fruits customers on board and enable them to help by simple means.