Category: Branded Content Internet Film
Advertiser: TTSPCA
Product/Service: ANIMAL ADOPTION, ANIMAL RIGHTS
Agency: BEPPERTON ENTERTAINMENT PRODUCTIONS
Production Company: CHRISTOPHER GUINNESS PRODUCTIONS, San Fernando, TRINIDAD & TOBAGO, TRINIDAD & TOBAGO
Production Company: TRINIDAD AND TOBAGO FILM COMPANY , San Fernando, TRINIDAD & TOBAGO, TRINIDAD & TOBAGO
Creative Director: Christopher Guinness
Copywriter: Christopher Guinness
Agency Producer: Leizelle Guinness
Producer: Leizelle Guinness
Director: Christopher Guinness
Music: Moby/Alex Khaskin/Lord Pretender/Calypso Rose/Oliver Chapman
English Description
Here in the Trinidad and Tobago, the name Pothound refers to a mutt or mixed breed dog, many of which are homeless.
We did this short film for the TTSPCA to help encourage adoption of these wonderful animals. Although loved by some the Pothound is mostly seen by people in the Caribbean as being mischievous and trouble making. However this is only a result of many of them being strays.
For the story we decided to put a spin on that perception and make the Pothound into a hero. The story also touches on social subjects that plague the Caribbean such as the lack of common courtesy, hooliganism, homelessness, the pipe borne water supply problem, violence/ predatory behavior, racial stereotypes and wildlife conservation.
Pothound is taken on an adventure where she runs into adversity, forms alliances and the story culminates with an unexpected twist of events.