Brand: Tuborg
Media: TV
Category: Alcoholic Drinks
Agency: Wibroe
Agency: Duckert & Partners
Geo: Denmark
Tuborg: Draw No 1
To promote the core range of Tuborg brands, Danish Brewery Tuborg has launched a nationwide beer lottery. The center of the show is a special built lottery machine, with ice cold beer cans in stead of lottery balls. To walk away with the cash prize you need a lottery ticket with the right combination of 6 beers. Every Tuborg sold in the campaign period gives access to a ticket. The draw is hosted by an original Tuborg draft horse, commented by legendary Danish sports commentator Svend Gehrs and airs on prime time tv every Friday in May.
Advertising Agency: Wibroe, Duckert & Partners, Copenhagen, Denmark
Chief Creative Officer: Henrik Juul
Group Creative Directors: Rasmus Petersen, Lasse Hinke
Executive Producer: Tina Guldmann
Group Account Director: Christian Grosen Andersen
Film production: Uitchiscratch
Executive Producer: Jacob Salling
Production House: Wonderland