Media: Interactive
Category: Other
URL: http://www.tulipantranslate.co...
Client: Tulipan
Agency: BBDO Argentina
Country: Argentina
Director: Florian
Chief Creative Officer: Ramiro Rodríguez Cohen
Creative Director: Joaquín Campins
Creative Director: Christian Rosli
Creative team: Ignacio Jiménez
Creative team: Facundo Rosas
Art Director: Lucila Berger
Producer: agosto
Producer: Chula D’Amico
Executive Producer: Luli Kramer
Agency Producer: Sol de Martini
Head of digital: Juan Korman
Sr. Digital Operations: Victoria Clucellas
Content strategist: Julia Sartori
Brand Leader: Brenda Ranieri
Account executive: Bernardita Musa
Account assistant: Ana Bianchini
Site Developer: Genosha
Assistant Director: Silvana Savastano
Photography Director: Pablo Iacovone
Costume: María José Aicardi
Editor: Juan Manuel Bramuglia
Postproduction: África
Posting Coordinator: Lu Lamboley
Audio: La Pirada
Music: Perra Santa
Advertiser supervisors: Victoria Kopelowicz, Felipe Kopelowicz, Jorge Agoff, Mariano Romero and Cecilia Nuñez Fabbri
Published: February 2018
Synopsis:
Today, sexting is an institutionalized form of sex, but it has serious safety and privacy issues. Sexts can arrive at inappropriate times, and can be seen by others, creating embarrassing situations. Addressing this quandary, Tulipan -an iconic and innovative condom brand in Argentina- launched Tulipan Translate, a new translator that offers an online free service for people over 18. Through the website (available in mobile and desktop versions and only), the user can write hot messages that will be translated into innocent ones in order to camouflage them. These innocent messages are created with a tulip emoji in the end; that way, the recipient can know that the message is encrypted. Tulipan Translate, created by BBDO Argentina and developed by Genosha, has the most complete sexual terminology index in Spanish known to date; from the most simple, to the most complicated words.