Advertised brand: Turismo de Portugal (http://www.turismodeportugal.pt)
Advert title(s): Choices
Headline and copy text (in English):
Advertising Agency: FCB Lisboa, Lisbon, Portugal
Agency website: http://www.fcb.com
Creative Director: Edson Athayde
Art Director: Eduardo Tavares
Copywriters: Edson Athayde/Viton Araújo
Additional credits: Art Director: Eduardo Tavares | Film Director: Roger Gual | Production: Showoff
Published: April, 2015
Choices
The act or effect of choosing. Option. Preference. Selection. To live is to choose.
What did you choose today? Did you choose to be happy? Did you choose to wear blue? Did you choose your companion?
What choices drove you to where you are today? Are there right choices? Are there wrong choices?
In a perfect world everyone is free to make choices. In a perfect world there are choices that have never been made.
A perfect world, to exist, depends only on our choices. What did you choose today?
Choose more, choose everything, make sure you choose. Happiness is a combination of luck with good choices.
Prefer, put aside, make an option.
Choose the wind in the face. Choose the feet in the sand.
Choose a perfectly brewed coffee and a good chat.
Choose the ideal moment and keep it forever.
Between the points A and B, avoid straight lines. Choose curves. Curves are straight lines that chose to be interesting.
Choose dreams, who said that real life needs reality?
What did you choose today?
Life is fundamentally, absolutely, hopelessly made of choices.
Inaccurate was the poet, life is not made of change only.
In 2015, Monocle Magazine chose Portugal to host its Quality of Life Conference.
Great choice.