Category: Media
Media: Direct
Brand: TV Globo
Agency: Globo
Geo: Brazil
Advertising Agency: Comunicação Globo, Rio de Janeiro, Brazil
Creative Director: Mariana Sá, Leandro Castilho
Art Directors: Bruno Di Celio, Rodrigo Judá, Alexandre Tommasi, Leonardo Pomposelli
Copywriter: Mônica Tommasi, Marcelo Felicio
Published: July 2018
Synopsis:
Making blind people see their favorite tv star for the first time. TV Globo partnered with Dorina Nowill Institute For The Blind to create a moving experience that demonstrated the transcendent connection between Globo’s series and soap operas and people that can’t see TV, but can feel it.