Advertiser: TVO
Agency: LEO BURNETT TORONTO
Category: Fundraising & Appeals
Other Credits: Casting - Jigsaw
Editor: Jon Devries
Creative Director: Judy John
Creative Director: Lisa Greenberg
Art Director: Mike Cook
Copywriter: Stephen Stahl
Planner: Zeb Barrett
Agency Producer: Amanda Magwood
Planner: Brent Nelsen
Account Supervisor: Chris Saunders
Account Manager: Group Account Director - David Buckspan
Other Credits: Executive Producer - Sarah Brooks (School Editing), Illustrator - Martin Bregman
Executive Creative Director: Group Creative Director - Sam Cerullo
Animation: Jon Devries
Chief Creative Officer: Judy John
Producer: Kevin Corvetti (Public Assembly), Sarah Brooks (School Editing)
Art Director: Matthew Kenney
Editing Company: School Editing
Sound Design/Arrangement: The Eggplant
Brief Explanation
TVO is a public broadcaster of educational television. To raise funding we created an illustrated campaign featuring dozens of unique characters, each with a different profession, to show kids and parents just how endless the possibilities are when you have the right educational fundamentals.